Deluxe sustainability: Meeting the demand for eco-friendly luxury homes
Here at Pearns Point, we have noticed a considerable uplift in buyer demand for its eco-friendly properties since the beginning of the year, confirming the growing trend of high-net-worth individuals prioritising sustainable assets in their investment strategy.
This shift is mirroring findings published in the Knight Frank Wealth Report 2025, which states that the integration of ESG (Environmental, Social and Governance) into property investment has evolved significantly.
Adam Gobat, Sales Director at Pearns Point, explains: “The global objective for a more sustainable future is having an evident impact on the investment strategy of high-net-worth individuals which is inevitably redefining the luxury property landscape. Whilst developers have begun incorporating eco aspects into their design, we foresee this only intensifying over the coming years in order for homes to remain an attractive investment vehicle.
“Compared to last year, we have registered more buyers who have made the eco-credentials of their properties a deciding factor. Whilst lifestyle buyers appreciate lower running costs, investors know that a sustainable property can generate higher rental returns amid a steady increase of eco-conscious travellers who favour accommodation with sustainable certification.”
To make the properties at Pearns Point a future-proof investment, our team works closely with highly-respected architectural firms such as London-based Studio RHE which has established a global reputation for creating sustainable, energy-efficient and innovative residential homes.
Richard Hywel Evans, Director at Studio RHE, says: “When we first visited Pearns Point, we conducted a complete analysis of the site conditions in order to understand and harness the sites’ natural attributes to decide on position. This includes a solar path analysis to study the sun at every part of the day to create shade in the house (reduced need for cooling). We also decided to harness the trade winds as free energy using micro- generation wind turbines that send energy to central batteries whilst chilled water can be pushed around the house from solar driven pumps to provide water for heat pumps and AC cooling. Lastly, to make use of freely available natural local materials, rainwater is collected and treated by coconut shells to then irrigate the surrounding flora.”
In addition, buyers have the option for their property to store energy in battery packs and solar heaters. This allows for energy to be used and provides relief to government energy suppliers when they are over loaded whilst enabling properties to sustain themselves and their appliances during power failures.
Last but not least, to reduce carbon footprint, we use local materials such as shingles and stones that help blend the properties in seamlessly with the landscape whilst the project also prioritises local labour, creating hundreds of construction jobs for Antiguans along the way.
Land Prices start from US$1.6 million and built homes from US$4.2 million. To find out more, contact us
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